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The Free Lance Blog
Google Adsense and The Rules Print E-mail

Don't get DINGED or blocked or shut down by Google by being over zealous.  We must respect the hand that feeds us and if there were ever a company who deserved respect, it is Google.

1. Click only on Ads that interest you. Wink

2. Spend at least 30 seconds on  the opening page of the ad.

3. Click through the site at LEAST 6 TIMES for each 1 CLICK...this is called impressions.

 That's it...keep it simple and share the wealth.

Money mouth

 
Great Article on Burn Out Print E-mail

 Source: http://www.alistapart.com/articles/burnout/

 The following article was originally written about web site developers, but it easily applies to ALL free-lancers.  Burn-out is very common among the self-employed (or self-imploded). 

 ---------

Burnout

 

Web professionals are often expected to be “always on”—always working, absorbing information, and honing new skills. Unless our work and personal lives are carefully balanced, however, the physical and mental effects of an "always on" life can be debilitating.

It's taken me the better part of a year to finish writing this article, and the reasons it took that long are tied directly to the topic at hand. If anything, the last year has made it clear that we as an industry are facing increased levels of stress, illness, and exhaustion. Having learned a few things from my own battle with exhaustion and burnout, I hope they’ll benefit others who are now or may eventually be in the same situation.

Burnout: running on empty

Burnout is a psychological response to “long-term exhaustion and diminished interest,” and may take months or years to bubble to the surface. First defined by American psychoanalyst Herbert J. Freudenberger in 1972, burnout is “a demon born of the society and times we live in and our ongoing struggle to invest our lives with meaning.” [1] He goes on to say that burnout “is not a condition that gets better by being ignored. Nor is it any kind of disgrace. On the contrary, it’s a problem born of good intentions.” Another description in New York Magazine calls burnout "a problem that's both physical and existential, an untidy conglomeration of external symptoms and personal frustrations."

Sounds like fun, doesn’t it?

During his research, Freudenberger and his associate, Gail North, developed a simple outline to describe how otherwise healthy individuals can burn out, the key being that people may experience several or all phases, though not necessarily in a specific order.

The identified phases, several of which I bet sound familiar, are:

  • A compulsion to prove oneself
  • Working harder
  • Neglecting one’s own needs
  • Displacement of conflict (the person does not realize the root cause of the distress)
  • Revision of values (friends, family, hobbies, etc., are dismissed)
  • Denial of emerging problems (cynicism, aggression, and frustration become apparent)
  • Withdrawal from social contexts, potential for alcohol or drug abuse
  • Behavioral changes become more visible to others
  • Inner emptiness
  • Depression
  • Burnout syndrome (including suicidal thoughts and complete mental and physical collapse) [2]

It's important to note that burnout is not the same as depression, though there are shared characteristics that blur the distinction; burnout can be brought on by fits of depression or may lead to depression itself.

My own head-on collision with burnout came at the end of 2007. In the year since, my focus has changed and I’ve become extremely conscious—and protective—of the balance I need in my life. Here's what I've learned.

How it happens

Burnout doesn’t happen without stress. Characterized as being "too much" of something, stress may come from too many meetings, projects, responsibilities, unrealistic deadlines, improperly set expectations, distractions, or any number of other things prevalent in our hyper-connected world. Stress is not crippling in and of itself, but we each have limits, and once those limits are reached, we can find ourselves teetering on the brink of burnout.

Although burnout is primarily a work-related illness caused by an imbalance in an individual’s personal goals, ideals, and needs as related to their job, stresses and factors outside the workplace can also contribute to the problem by wearing down emotional defenses.

You may be flirting with burnout if:

  • Every day is a bad day
  • You are no longer emotionally invested in your job or the work you’re doing
  • You feel unappreciated or do not feel like you’re making a difference in your job
  • There is a clear disconnect between your personal values and what is expected of you
  • Self-defined goals or those imposed on you are unrealistic or unreasonable
  • A significant amount of your day is focused on tasks that are not fulfilling on a personal or emotional level

Ultimately, burnout results from a lack of equilibrium. When you lose your balance, physically, you fall over. Burnout is very similar, except that once you’re down, it can be a real challenge to get back up.

How to recover from (or prevent) burnout

The first and most important step in preventing or recovering from burnout is to recognize the problem and objectively survey your situation.

  • What are the stressors in your life?
  • Are there aspects of your job that do not align with your personal goals and values?
  • Are you not doing the type of work you enjoy? Are your own measures of success realistic?
  • Are you really engaged in the work you’re doing, or are you just overloaded?

These same questions can help you restore your internal balance without going as far as changing jobs or careers, which is rarely a realistic option. Burnout doesn’t have to be a career killer, but it can be if left untreated.

Stop (or at least slow down)

If you’re working 50 or more hours a week, cut that number to the bare minimum. If possible, use up your sick days, work from home one day a week, and take a vacation or a leave of absence to give yourself the time needed to decompress, reflect, and reconnect. Sabbaticals are gaining acceptance in our industry, and even one day outside of your normal routine can help prevent burnout or get on the right track to push through it.

The point being: take yourself out of the problem for as long as you can realistically afford to.

Communicate

When in doubt, talk.

Seek counsel and support from family, friends, and industry peers, or consider more formal coaching, possibly through a local business network or wellness center.

In my case, my wife recognized my burnout before I did, and helped me find a local business coach who understood client demands in the creative realm and the pressures of operating a small business. The time spent reflecting on how I got to where I was at the end of 2007 was invaluable, and has been the catalyst for the many changes I’ve made since.

Set boundaries and expectations

The days of the 9-to-5 job are gone and the boundaries between work and home are blurred to the point of non-existence. We're expected to be available nearly all the time, and the problem is often exacerbated for freelancers or anyone who works primarily from a home office where the only divide between being “at home” and being “at work” is a single door or a flight of stairs.

It’s not a badge of honor to work 80 hours a week or to answer e-mail or to Twitter at all hours of the night. Ask yourself: Have you set sufficient boundaries between your job and your life outside of work? Are you guarding those boundaries?

Although clients may choose to leave you messages and send e-mail at all hours, it’s up to you to set expectations about your responsiveness. As soon as you leave yourself open to responding to e-mails at 10 o’clock at night, you set a precedent that can be hard to take back.

Sleep. More.

The world is a much smaller place now than it's ever been. Information is at our fingertips whenever we want it and wherever we happen to be. Time zones blur, allowing us to work with clients in the same city as easily as those on the other side of the world. But we still need sleep, and we rarely get enough.

Sleep gives our brains a chance to work out problems and process the information we’ve absorbed throughout the day. Even if you can function on four or five hours of sleep, how much better would you function on seven or eight hours? Even though the 9-to-5 work day is history, there’s no reason work should extend into the wee hours of the morning.

Create a daily routine

It’s not unusual for creative types to do their best work at the same time every day. By this I mean that it’s important to follow our own circadian rhythms. Hemingway began writing every morning at dawn and explained his choice this way: “There is no one to disturb you and it is cool or cold and you come to work and warm as you write. You read what you have written and, as you always stop when you know what is going to happen next, you go on from there.”

The same system often works well for designers or developers. Do your most important work (or the work requiring the greatest focus) during that time when you’re most energized and have the fewest distractions. Use the rest of your working hours to solve secondary problems or gather information that will fuel the next productive sprint.

Make time for numero uno

Whether you’re treading water or already below the surface, making time for yourself is critical. It’s easy to get caught up in the demands of bosses or clients and leave precious little time for your own needs.

Spending time with family, friends, or your personal interests may provide the fulfillment you don’t get at work. So get out. Go to a museum or an art gallery. Go to the library or a concert. Get some exercise. Play. Make time for what makes you happy, and guard that time fervently.

Examine your values, goals, and measures of success

Know thyself, but be gentle. What are you passionate about? How do you evaluate yourself against expectations placed on you by managers and clients, and the work you’re doing? Are those measures grounded in reality? Are your personal development goals being met by the type of work you are doing? Are you feeling too much pressure from unrealistic demands or those that go against your values? What frustrates you?

Simply connecting with things that matter to you can provide perspective. Although burnout is a miserable experience, it can also be a great opportunity for personal growth and discovery.

Focus

Good work requires focus.

Focus might mean restricting your access to e-mail, IM, Twitter, and Facebook, or turning off your cell phone. Modern communication conveniences provide a valuable social connection to the outside world, but they can also destroy concentration and clarity.

Change your situation

Although changing careers is usually not an option, there’s plenty you can do to make your job more engaging and fulfilling.

Change departments, learn a new skill, or simply focus more on the things you’re good at, and that make you happy.

Offload responsibilities that are not fulfilling or that are not part of your core job function. If you’re a designer, focus on design, not on day-to-day accounting. If you’re a developer, focus on building great applications, not on client hand-holding. If you’re a freelancer, shake up your routine—and whenever possible, bring in additional help on the parts of projects that you don’t enjoy or that someone else could do better.

Changing your situation could be as easy as changing desks: If you work at home, spend more time at a local coffee shop or bookstore that has free wifi. If you work in a more traditional office, change desks or spend time in another part of the office.

Rely on a good process

The reason we have processes is so that we can focus on getting things done, not on wondering what to do next.

If you don’t have a good work process, get one. Talk to your peers, read up on the topic, and see what processes others use. Experiment and find out what works for you. If you already have a process that you think works, scrutinize it, clarify it, and simplify it as much as possible.

Educate your clients on your processes, follow them yourself, and ensure that everyone you work with understands the consequences of failing to complete deliverables or meet deadlines.

Regaining your balance

When you’re burned out, you know it. You can feel it and taste it, but in order to get past, it you have to acknowledge it and fight to restore your internal equilibrium. Stop, decompress, communicate, and focus. That process often begins with a look inward to learn what gives your life balance, such as family, friends, personal interests, and hobbies—the things that counterbalance your life on the web.

Your life should be just that—a life; if your waking hours are entirely consumed by work, or if you’re unfocused and inattentive to your own needs, burnout will be waiting at every turn.

References

[1] "Burn-Out: The High Cost of High Achievement." Dr. Herbert J. Freudenberger with Geraldine Richelson, 0-385-15664-2, 1980

[2] "The Burnout Cycle." Scientific American Mind, 15552284, 2006, Vol. 17, Issue 3

 

 
Online Photoshop? Free? Wow. Print E-mail
My top new links this week:

1.Pixlr.com
This is something that EVERYONE can use. It's amazing.

It's simply the coolest thing around for image editing, it's an online photoshop. (Thank you Leo!)

Pixlr.com (http://www.pixlr.com/)

and with the plugin from firefox (get it) you can copy, edit, filter, layer, ALMOST EVERYTHING you need, directly online. I have not found a plug in or tie-in to picasa or other image hosters as of yet, but I would assume that would be the next logical step.

2. File-Swap
I was a little nervous at first, because I've seen the spousal swapping shows and I just don't know if I'm down for that kind of action. But I really do like the idea of random experiences and here is just that niche for anyone who loves to the random button on the calculator or the I feel lucky button on google. Pick a file, any file on your desktop or hard drive and upload it. File-swap will then give you a random file to download.

http://www.file-swap.com

Here's what I got the second time I did it. I didn't bother to save the first one, but it was a picture of two chairs in a corner that was cropped and angled just right to look more like the front of a woman's gown.
The second return from my first file-swap.com experience:


-Jon
 
Tips on Self-Promotion for Free-Lancers Print E-mail
So, you're a free-lancer. You're self-employed. You're writing your own checks. In essence you are a small business owner, even if you have no business license or office, you are in the business of working for yourself by providing a service to others.

This can be a very liberating feeling for some people. Others see it as a constant liability. You must continue to find leads, think of new ways to grow, maintain client relationships, create interest in your work...the list goes on.

So when it comes down to it, what is the number one thing a self-employed person must do? The same thing most successful companies do: Advertise. Whether it be literally taking out an ad in a paper or flyering a neighborhood, advertising or promoting as I like to call it, is key.

Aside from the normal terrestial forms of self-promotion (print ads, flyers, radio, yellow-pages) what more can you do?

1. Google Maps: Click here and list your services on Google Maps today. It's a wonderful way to let people find you.

2. Yahoo Local: Click here and list your services with Yahoo Local listings.

3. Networking: If you haven't heard, there are a few little websites out there dedicated to connecting people together, Facebook is a good way to self-promote and find other ways to promote and connect. For example this Free Lance Designer Group on Facebook

4. Blogging: Use your expertise to help others. Start a blog and start sharing things you have learned in your respective field. Link this blog up to your website and let your customers see how you are continually learning and growing in your profession.

5. Update the Site: It's important to make somewhat frequent changes to your website. A simple personal/professional/topical news blurb that changes from week to week would help search engines see that your site is not static.

I hope some of these ideas help you in your daily quest to make it on your own.

-Jon


"I did it my way..." Frank
 
SONIC BOOM Print E-mail
I felt it here in Chatsworth on 11/30/08. The Shuttle is now landing at Edwards Air Force Base. We thought it was an earthquake.
 
Make Money From Home - You Can Do It Print E-mail

This is an ongoing, updated occassionally, article about working from home and the reality of it. I will be reviewing different means and sharing tips I learn along the way.

So you want to be rich by 2012.

You want to work from home, but you don't want to get scammed.

YOU CAN!

TIP 1: There are many scams out there. Beware. Pretty much any PROCESS REBATES business is a SCAM.

TIP 2: Anytime you have to buy material on how to get rich quick? You're being scammed. But, if you're into scamming...it might just work. This might be a good place to mention that you should LOOK FOR MY $.99 PDF ON HOW TO GET RICH QUICK SOON! Preorder yours today for $3.99.

TIP 3: To avoid scams, Google any business that sounds to good to be true...and and read blogs...people that blog about stuff like this can offer some good advice (ahem). And might I add that you can easily support the ones you like by clicking on their advertising. Much like the advertising you may see on this page. This always helps to put diapers on the baby.

So... there are ways to earn a little here and there by doing some simple things on the side.

There are so many ways to bring in additional income on the internet today. And what's crazy is that it sounds too good to be true...but it's not.

But you have to realize, if it's legit, it's not like it will just happen over night. I'm finding it takes a little research, and a little trial and error...and still requires you to "work" regularly if you want to keep the flow of money coming in, but today the definition of "work" has shifted to mean things like "clicking" and "writing". But it's a very real possibility for anyone with an internet connection.

Working from home can take on many different forms. It's not just chain mail scams like 10 to 30 years ago. Working from home is a legitimate possibility for anyone today.

LEGITIMATE MONEY EARNERS

Hits4Pay.com is a legitimate online business that gives you money for every email you read...and best of all, it's not your actual email address so you don't have to worry about that. When you register for free, they give you an account and then notify your email address every time they put messages in your account inbox. Seriously, it works

Click Here to Check it Out:




Google Adsense:

Google will place ads on your page that are relevant to the content on your page. Much like you see here now...go ahead, click on one of those ones on the left. I don't mind.

This translates into potential income for anyone who is a blogger. Write about what you like, do it daily, and the cash will begin flowing...mind that depending on your topic, you may have some serious contenders out there...but once you get blogging, you can start reading other blogs...sharing blog links with other bloggers...RSS feeds...it's fun stuff.


Product reviews, secret shopper information and other such programs also exist for those who want to work from home.

If you'd like to be independently wealthy by 2012, this is a good start. I suggest going to blogspot.com and get started today.
 
Testimonials Print E-mail

"Jonathan Loudon took an idea I had and made it a reality.  Today I am the proud owner of a beautiful online store.  His patience and ability to deliver what I had in my mind was second to none."

- George Reller (Store Owner)

 

"I had a couple of bad experiences in the past with Designers simply not delivering what they had promised.  Jonathan's communication skills are very impressive and he provided the personal service I really needed."

- Nora Lemmarino (Actress)

 

"I didn't want another run-of-the-mill website, so when I came to Jonathan, he made sure to put something together that was unlike anything I had ever seen.  It's been 2 years now and I still get compliments all the time on my site design."

- Dan Gabriel (Comedian)

 

"Jonathan Loudon knows how to truly help the average lay-person with discovering their dream of owning a web site.  I love that not only are his designs unique, they are also personable."

- Nancy McCrumb (Actress)

 

"I have been working with Jonathan for several years and I honestly can't imagine a better web guy.  He maintains my site promptly whenever I need updates."

- Lou Ashfield (Business Owner)

 
A Web Master's Work is Never Done Print E-mail

Web site maintenance.  It's not just a fun thing to say, it is a NECESSITY.  How ironic is it then that my own portfolio is not up to date?  I blame it on my passion for my clients. 

Here are some more of my recent works:

ArcticTechnicalServices.com - CMS Web Site with a nice catalog of energy saving products.

HeyMisterDJ.com - Highly technical Flash site with a "mirrored" html site for better SEO results (they're in the top 10 now on most local searches which they are very proud of). Awesome music btw.

AbundantBakery.com - Online Bakery Boutique - CMS with an online store.  If you're looking for some good treats, I highly recommend ANYTHING...but the rich fudge brownies are to KILL for, not that I would...but don't test me.

ArcticFlyingClub.com - CMS Site with a forum for members only.  If you need to fly a plane next time you're in Fairbanks, Alaska, look em up.

2012prepare.com - CMS site, basic blog. Interesting topic, but mostly keyword oriented for ads.   

 

Some new ones on the horizon but that about sums it up...thanks for checking in and if you have any questions, just let me know.

 

-Jonathan 

 
Entire Website with Content Management Systems Installed and 1 Year of Hosting Under $500 Print E-mail

I have been asked by people, "How much for a website" probably mor times than I have been asked my name.  Anyway, to answer that question always involves more knowledge.  But now, I have an answer that will cover most of the bases.  

"What is a content management system or CMS?" It is a web site that allows a user (you) to login as an administrator and publish at will.  It's the type of thing that most online e-zines already use and often pay THOUSANDS of dollars to have created for them.

A website with a content management system installed and ready to go - $495.00

+ Publish your own articles, poems, songs, nursery rhymes, recipes, whatever, I don't care what you do with it. ;)
+ Build your own community of friends, buddies, pals, fans, haters, pug-lovers, whatever, I don't care what you call them.
+ Earn money $$$ by signing up with Google Adsense and having content relevant ads on your site...or don't.  I don't care.

HERE'S WHAT'S INCLUDED IN THE $495.00 DEAL:

One professional template. ($90 more - get's you a choice of 3 designs)

One month of free support also included.  ($200 value)

One year of free hosting on my shared server. ($36 value) 

It's more than a blog...it's a complete system.   And it's very affordable.

Here's what you need to do:

1. If you don't have one, get a domain name (whateverforexample.com) - I suggest going through Godaddy ...they have the best customer service.

2. Contact me here and make sure to reference this $495 deal.

 

That's it.  Tell me what you want, we'll make it happen and you'll love it.

 

 

 
Band Web Sites - How Much? Print E-mail

So, you have a band and you need a web site?  You want it all...videos, streaming music, mp3 downloads, travel blog, lyrics, bios, merchandise sales and calendar.  No problem...you know what you want, so now you just go get it.

 

Easier said than done. I have spoken to so many bands and web site designers about this subject and heard headache story after headache story on both ends.  The number one problem?  Artistic differences of course.  

 

Once in a while you'll find a great designer who just knows exactly what you're talking about.

 

Once in a while you'll find a great band who just wants that designer to do what they want without too much hassle.

 

But for the most part, it's a real struggle to get a site done for artists.

 

Which brings us to the price.  What is a good price for something like this?  Well, if you wanted to just price out the functionality of such a site with all the bells and whistles mentioned above, you'd probably find it running upwards of $1,500 - $5,000 depending on the web site builder (there is a large difference in price between design firms and free-lance web designers such as myself...much more overhead involved to rent an office and carry employees--workman's comp, benefits--utilities, advertising...you get the idea).

 

And that's just for the functionality, not for the design.  The designing is honestly the most difficult and time-consuming part of any band, artist, singer/songwriter, actor, actress web site.  For beginning web site designers, it's not such a bad thing...new projects are fun and it's a great feeling to know that someone out there wants your services.  But that soon fades when you begin to realize they don't want your style, they want your function, with their style...you are no longer an artist because you are dealing with an artist...now, you are merely a tool...tech support for their online presence.  

 

And vice versa...the band wants to have their image portrayed in a certain way to appeal to the fan base they are trying to reach.  It's more than understandable, it's expected and it's half the job of becoming successful.  Then they find a web site designer...a friend of the band perhaps that knows how to do flyers or has his/her own web site/myspace and they start working together, but he/she just doesn't have the technical skills to give you the functions you really need and want to have in this site. 

 

It's all part of the business really and it takes time to make everyone happy...or at least, not upset.  So, when you are looking for a good web site designer, understand, there is a lot that goes into making that site perfect for you.  Time is money.  You get what you pay for. Beauty is in the eye of the beholder...you know, the cliches...oh, now there's a good band name.

 

I'll give you my quote right now, for the starter package for a band, including a myspace layout to match the site design --  $2,500 out the door. 

 

I will host you for $4/month (12 month minimum purchase - no refunds). 

 

Contact me with any questions.  I'll work with you.

 

- Jonathan Loudon 

 
Joomla! - Sliced Bread Ain't Got Nothin On It Print E-mail

Joomla!

I have to admit, I have an aversion to names that have an exclamation point at the end of them.  Maybe it's a vexation to my quiet nature or maybe it's just the bad grammar (you can't use a punctuation in a name...you just can't).  But Yahoo! did it, the Library! in Boise Idaho did it, and now there is Joomla!   But, I have to say, of the three, I think that Joomla! is the most deserving of the attention grabbing mark.

Library! in Boise - CMS
Library! in Boise

So far I have used Joomla for 7 different sites, including the one you are currently viewing.  I love it.  I mean, really I LOVE IT!  But it wasn't love at first site.  It took some time to warm up to for sure.  It has also come a long way in the past couple years and it's been amazing to see how it has grown and developed into the powerful content management system it is today.  

 

There are so many amazing resources out there for Joomla! now...3rd party developers (3PD) have really helped push this baby into the mainstream.  One of my favorite communities to find templates is Joomlahacks.com ...a really good and ever-growing collection of Joomla! templates can be found there.  You have to become a member to gain access but it's free, and they hardly ever bother you with emails.

 

Another great site that developed the Community Builder Joomla! component and extension is Joomlapolis.com  where you can find the latest updates and plugins for the amazing community builder.

 

As a long time HTML guy, it took me a while to really appreciate Joomla for what it is and what it can do.  I felt for a long time that cms (content management systems) were only for those who could not code or for large online ezines (redundant? - online and ezine? yeah, but who cares, it's my blog). 

 

But no longer do I believe that.  Now, I'm not going to go the other way and say that they are for everyone either.  There will always be a need for those static placeholder sites that need only to serve as a communication gateway to the owner.  But those are diminishing rapidly as well.  

 

As the enigmatic veil of confusion is beginning to be lifted on Search Engine Optimization by amazing companies like Google, it will become increasingly clear that nearly ANYONE who has a website and wants it to stay in the  main flow of traffic, will no longer be able to keep up with a stale static site.  And the ease and simplicity of publishing new articles with this amazing content management system is just too enticing to ignore both for web masters as well as website owners.  For that ultimately is what keeps you in the running with other competition...keeping fresh and new...just like the "real world" businesses, the internet is a place where you can continue to work and grow or choose to settle down and be comfortable with the humdrum life of stale sitedeness.

 

Joomla is where it's at.  I'm sorry, I mean JOOMLA! is where it's at. joomla.org  

 
Google Ad Words Print E-mail

So I just went and signed up for Google Ad Words! 

 

It's my first ever attempt at advertising for what I've been doing for the past 10 years (not counting business cards and flyers).

 

I don't expect it to bring me a ton of clients but I do expect it to make a difference in the traffic to my site.  And with my account at Google Analytics, I will know for sure what kind of difference it makes.

 

As a long time web site guy and internet fan, I never imagined there would be a day when there were so many FREE online tools available to any one who wants them.  Google has really truly turned the internet on it's head.  It took the power that was previously exclusive only to companies with large budgets and crazy programmers and given it to the public.

 

And it's not a "lite" version of the products either...it's all inclusive...traffic facts, history, page hits, time visited, key words...it's all there for you to view.  Very impressive.

 

So, I am now offering these helpful tools to my clients, free of charge also.  It makes my value and their trust both grow simultaneously.  

 

What more could I ask for?  Well...don't get me started.  I'm happy.  And that's always a good place to be. 

 
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